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Today at the Frankfurt Motor Show, MG Rover Group released early details of their Monogram programme.
Available across the entire MG and Rover ranges, the Monogram programme will offer a wide choice of carefully selected exterior paint colours, trim materials and technical components, thus enabling customers to personalise their vehicles. The elements of this programme will be introduced on a progressive basis with completion planned for spring 2002.
Commenting on this initiative, John Sanders, group marketing director at MG Rover Group stated: "The Monogram programme will encourage customers to express their individuality in the car they drive. It will incorporate a wide range of carefully chosen items to create a personal ambience."
Featured at the Frankfurt Motor Show will be the first vehicles to receive some elements of the Monogram treatment. The Rover 25 is finished in Oxygen Blue with matching interior, the MG ZT XPower 385 is painted in Typhoon – a new multi-colour pearlescent that flips from purple to green – and the MG X80 is painted in Chromosphere – another trichromatic colour whose spectrum turns from hot red to fiery orange.