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Monogram is a programme that
is now being offered to customers of new MG and Rover cars to meet their desire
to reflect their individuality. It
consists of a range of paint finish and trim combinations as well as technology
features.
Twenty exclusive new colours are available to all new
MG and Rover customers, as set out in an attached listing. They include the latest Chromactive
and Chromescent paint finishes that give a dramatic
colour shift even in low light conditions.
Interiors can be trimmed in a wide selection of
quality materials that include ‘Personal Line’ leather trim, Oxford Leather and
Alcantara, in a spectrum of colours to complement the exterior bodywork.
The Monogram initiative also extends to additional
factory fitted options. Hi-line
Navigation systems, roof mounted DVD players, and more alloy wheel options are
just a few of the options available for customers to individualise their cars.
The first phase of Monogram is now being launched in
the
John Sanders,
MG Rover’s Group Marketing director, said: “The Monogram programme provides an exclusive
opportunity for MG and Rover customers to realise their personality through
automotive style.”
Chromactive paints are the most powerful colours in the 20 colours offered within
the choice of Monogram colours. They are neither metallic nor pearlescent, yet
they give a dramatic colour shift even in low light and have high levels of
opacity and durability.
The paint
formulation uses unique multi-layered ChromaFlair®
pigment flakes which exhibit a wide range of hues depending on the viewing
angle and the angle of light incidence.
Five ultra-thin layers of material are applied to a carrier film, and it
is the precise control of these colourless layers that produces the effect of
changing colours through the physics of light interference. The composition of these layers produces
colour effects similar to those found in nature, such as soap bubbles,
butterfly wings and peacock feathers.
Aluminium,
magnesium fluoride and chromium are among the materials used in the pigment
flakes, which are micron sized, or about one fiftieth the thickness of a human
hair. Their manufacturing process is
controlled to a tolerance of a few atoms thickness. Each flake is highly reflective and extremely
smooth, giving the paint high colour saturation and brightness.
Monogram
offers two Chromactive colours - Spectre and Typhoon.
Chromescent colours also have a striking appearance, but with a less extreme colour
movement than the Chromactives. A unique groundcoat
of coloured undercoat between the primer and the final colour coat gives great
depth to the colour and an impression of different colour layers. Three Chromescent
colours have been selected for Monogram - Mirage,
A range of
exclusive metallic paints that use silver and coloured aluminium flakes to
provide a sparkly effect, with the size of the flake and its particular coating
varying from colour to colour to give the desired effect.
Micatallics and pearlescents are based on mica pigments
in combination with a small amount of aluminium flake. These are usually finer and their particular
chemical structure provides more flexibility in achieving a particular look.
Some micas have more colour-range ‘travel’ than others owing to
the structure of the pigment, so it is possible to use the term pearlescent to
describe a particularly dramatic mica.
The Monogram mica – Black Olive – is pearlescent and demonstrates this emphatic
colour movement.
ChromaFlair® is
a registered trademark of Flex Products, Inc.
COLOUR AND DESCRIPTION
Spectre - a lighter alternative to Typhoon with lilac, blue and grey
travel
Typhoon - a dramatic blue with green/purple travel – used on MG ZT
XPower
Glacier - practically a pearlescent white with silver facets
Mirage - pearlescent silver with gold layers and a cool pale blue
aspect
Celestial sm - a
bright light blue
Chatsworth sm - an
elegant ‘antique’ bronze-green
Lagoon sm - a
bold turquoise
Nocturne sm - a
greyed off mid-dark blue
Sunspot sm - a
warm pearlescent yellow with deep ochre and light citrus effects
Jubilee mi - a bronze gold
Orange Grove mi - an intense
orange
Saffron mi - a shimmering coppery-gold
Bacchus mi - a rich iridescent wine red
Biomorphic mi - a strong
mid green
Chagall mi - a strong mid blue
Garnet mi - a rich glowing red
Nightshade mi - a lustrous
black with blue highlights
Spice mi - a rich deep brown
Black Olive sp - a
luxuriant dark green with movement to black
Key:
sm = super metallic, mi = micatallic, sp = super
pearlescent
Monogram
colours are only available as a special order, and command an extra price
charge to cover the special facilities and materials required, set according to
the technology of the paint constitution.
Paint Option |
Rover 75 MG ZT |
Rover 45 / Rover 25 MG ZS / MG ZR |
MG TF |
Monogram
paints |
|
|
|
Chromactive |
£2100 |
£1800 |
£1800 |
Chromescent |
£1500 |
£1200 |
£1200 |
Monogram |
£1000 |
£800 |
£800 |
Other
paint options |
|
|
|
Heritage/Black/ metallic/pearlescent |
£450 |
£325 |
£345 |
Rover
colour on MG |
£100 |
- |
- |
MORE COLOUR AND TRIM CHOICES
Rover
25 Rover 45 Rover 75/Tourer
MG
ZR MG ZS MG ZT/MG ZT-T MG TF
20 Unique Exterior Colours ü ü ü ü
Personal Line Leather Trim ü ü ü ü
Coloured Alcantara Seats - - ZT/ZT-T -
Coloured fascia inserts MG ZR MG ZS ZT/ZT-T -
Wood fascia inserts Rover 25 Rover
45 ü ü
There is now a far greater choice of
interiors on Rover and MG models.
Personal
Line leather trim, as currently offered on Rover 45 and 75, is being made
available on the Rover 25.
A wood or
coloured fascia is now available to MG ZT/ZT-T customers. The choices are Royal Blue, Copperleaf Red,
Trophy Yellow, British Racing Green or Burr Walnut.
On MG TF, ZT and ZT-T, Alcantara seats are
offered in a range of complementary colours. Gunsmoke
will continue to be offered alongside four new colourways:
Blue, Red, Green and Black.
MORE OPTIONS
Rover
25 Rover 45 Rover 75/Tourer
MG
ZR MG ZS MG ZT/MG ZT-T MG TF
DVD Player ü ü ü -
Business Pack - - ü -
Towbar ü ü ü -
Windstop - - - ü
Alloy Wheels ü ü ü -
MG Rover is
extending the range of factory fitted options to support the market trend
towards greater personalisation.
A top-specification
DVD player with roof mounted screen installation has been developed for Rover
75 or MG ZT customers. For Rover 25 and
45, a portable DVD player will soon be available.
A detachable towbar is to
be made available across all models except MG TF. This will include the electrics pack.
On MG TF, the windstop, a popular
accessory, can now be specified as a factory option.
Issued by MG Rover Group Corporate Communications