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11th October 2004

MG ROVER DIRECT VISITORS BENEFIT THIS WEEKEND

MG Rover Direct, the factory-located used car operation, is celebrating its first anniversary this weekend (October 16/17) and has three excellent incentives for customers. Purchasers of cars during the weekend can choose from special 2 years at 0% finance, a buy now, pay in 2005 or a 99 deposit and drive away offer. Visitors to the showroom at Longbridge (Q gate on Lowhill Lane) will each be entered into a free prize draw to win 100 of high street vouchers.

MG Rover Direct is the dedicated used car sales operation based in the Visitors Centre at MG Rover Group's International Headquarters at Longbridge. Customers can view the largest choice of used MGs and Rovers anywhere in the UK, maintained direct at the factory with over 200 vehicles on display. A dedicated sales team is available on site to discuss requirements on a one to one basis.

Customers purchasing a vehicle from MG Rover Direct are covered under MG Rover Direct's unique used car scheme, which includes minimum 12 months' warranty, 12 months' roadside assistance, vehicle history and mileage check guarantee, and a 30 day exchange provision.

The full stock of vehicles held by MG Rover Direct is viewable at www.mg-rover-direct.com and can be contacted on 08701 121999. Customers can collect their car direct from Longbridge or take advantage of MG Rover Direct's new nationwide delivery service.


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