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Consumer offers have traditionally been focused on one or two key elements such as free insurance or a low cost finance package. MG Rover Group were first to offer the innovative and popular ‘Free Fuel’ campaign and this new approach recognises that every customer has a different purchase requirement.
The ‘Bring us any genuine offer and we’ll beat it’ programme, encourages customers of new MG and Rover cars to select their preference from a wide range of options. This may include one or more of the following:
Fuel until 2004*
LPG Band 4 conversion
Additional extras (options and accessories)
Track day experience (MG only)
2 or 3 years' servicing
1 year’s insurance (UK mainland only)*
* Specific terms and conditions apply
Commenting on this innovative programme, John Sanders, MG Rover Group Sales and Marketing Director, explained: "Our approach recognises that every customer will have a different purchase requirement. The wide choice of options is tailored to meet individual needs and thus give customers exactly what they want. Whatever incentive other manufacturers offer, quite simply, we’ll beat it. Whether customers want insurance, cash-back, servicing, interest free finance, deposit contributions, we can provide the best range of offers in the marketplace."
This is no April Fool's joke! The purchase options are available on all new MG and Rover cars registered between 1 April and 30 June 2003. LPG Band 4 conversions are available on all 1.6- and 1.8-litre Rover and MG saloon cars (excluding the MG ZR 160 / Express 160).
Issued by MG Rover Group Communications