New Cars

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1st April 2003


Any Genuine Offer! MG Rover Group has announced a groundbreaking initiative, ‘Bring us any genuine offer and we’ll beat it’ – a programme of far ranging offers that will be of great interest to all purchasers of new cars.

Consumer offers have traditionally been focused on one or two key elements such as free insurance or a low cost finance package. MG Rover Group were first to offer the innovative and popular ‘Free Fuel’ campaign and this new approach recognises that every customer has a different purchase requirement.

The ‘Bring us any genuine offer and we’ll beat it’ programme, encourages customers of new MG and Rover cars to select their preference from a wide range of options. This may include one or more of the following:

Fuel until 2004*

LPG Band 4 conversion

0% Finance*

Additional extras (options and accessories)

Track day experience (MG only)

2 or 3 years' servicing

Deposit contribution

Money Off*

1 year’s insurance (UK mainland only)*

Cash back

Low finance*

* Specific terms and conditions apply

Commenting on this innovative programme, John Sanders, MG Rover Group Sales and Marketing Director, explained: "Our approach recognises that every customer will have a different purchase requirement. The wide choice of options is tailored to meet individual needs and thus give customers exactly what they want. Whatever incentive other manufacturers offer, quite simply, we’ll beat it. Whether customers want insurance, cash-back, servicing, interest free finance, deposit contributions, we can provide the best range of offers in the marketplace."


This is no April Fool's joke! The purchase options are available on all new MG and Rover cars registered between 1 April and 30 June 2003. LPG Band 4 conversions are available on all 1.6- and 1.8-litre Rover and MG saloon cars (excluding the MG ZR 160 / Express 160).

Issued by MG Rover Group Communications

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