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The initiative follows a similar approach taken by the company at the 2002 Birmingham Motor Show, which was deemed a great success, and remains a rare activity among other major manufacturers. Staff work in teams of 25 and spend several days at the show on a rotating shift basis.
Colleagues who work at the Motor Show find it provides a useful opportunity for the company to get closer to its customers, providing staff with an insight into their product and service requirements. It’s also popular with show visitors, who can get a direct answer to requests and enjoy the more informed assistance.
The latest MG and Rover cars display includes the very latest ‘new-look’ brand identity. The lineage of new design style runs consistently across all models and includes new specification features and options. For visitors who desire the ‘live’ experience, the MG ZS 180 and Rover 45, which make their show debut, and the latest Rover 75 Tourer and MG ZT are available for the Show’s visitors to test drive in a special active assessment area.