MG TAKES A LOOK AT NORTH AMERICA

Chapman-Arup is a leading UK engineering services company and have kindly donated space on their stand for the MGf. The brand has not been marketed in the USA for over 20 years yet the market remains the largest in the world for sports roadsters. This offer was considered an opportunity to update the company’s knowledge of current US perceptions and awareness of the MG brand. A 2001 model year MGf roadster in Platinum Silver will be on display and market research questionnaires will be available for visitors to complete.

The MG Rover five-year business plan assumes no planned sales in the US market.

Notes:
MG Rover is a medium sized UK car company with a business plan based on an average annual sales plan of 200,000 units over the next 5 years. It sold over 205,000 units in 2000 under the Rover and MG brands. Its product plan for 2001 is based on a 4-model Rover line up and a 5-model MG line up. Rover saloons and tourers will account for 75% of sales in the plan period.

Issued by MG Rover Group Communications

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