The decision to have an active presence at Birmingham is based on the company's strategy to only participate in the major European shows where orders for new cars can be taken or the traffic and subsequent level of customer enquiries is of a sufficiently high volume and quality.

During its relatively short history, MG Rover Group has significantly expanded its product offering, moving into new market segments. The British International Motor Show provides the opportunity to demonstrate the latest MG and Rover ranges to a huge volume of private and business customers.