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5th March 2002


Monogram is a programme that is now being offered to customers of new MG and Rover cars to meet their desire to reflect their individuality. It consists of a range of paint finish and trim combinations as well as technology features.

Twenty exclusive new colours are available to all new MG and Rover customers, as set out in an attached listing. They include the latest Chromactive and Chromescent paint finishes that give a dramatic colour shift even in low light conditions.


Interiors can be trimmed in a wide selection of quality materials that include ‘Personal Line’ leather trim, Oxford Leather and Alcantara, in a spectrum of colours to complement the exterior bodywork.


The Monogram initiative also extends to additional factory fitted options. Hi-line Navigation systems, roof mounted DVD players, and more alloy wheel options are just a few of the options available for customers to individualise their cars.

The first phase of Monogram is now being launched in the UK with plans to extend the programme to export markets in the coming months.


John Sanders, MG Rover’s Group Marketing director, said: “The Monogram programme provides an exclusive opportunity for MG and Rover customers to realise their personality through automotive style.”




Monogram Chromactive

Chromactive paints are the most powerful colours in the 20 colours offered within the choice of Monogram colours. They are neither metallic nor pearlescent, yet they give a dramatic colour shift even in low light and have high levels of opacity and durability.


The paint formulation uses unique multi-layered ChromaFlair® pigment flakes which exhibit a wide range of hues depending on the viewing angle and the angle of light incidence. Five ultra-thin layers of material are applied to a carrier film, and it is the precise control of these colourless layers that produces the effect of changing colours through the physics of light interference. The composition of these layers produces colour effects similar to those found in nature, such as soap bubbles, butterfly wings and peacock feathers.


Aluminium, magnesium fluoride and chromium are among the materials used in the pigment flakes, which are micron sized, or about one fiftieth the thickness of a human hair. Their manufacturing process is controlled to a tolerance of a few atoms thickness. Each flake is highly reflective and extremely smooth, giving the paint high colour saturation and brightness.


Monogram offers two Chromactive colours - Spectre and Typhoon.


Monogram Chromescent

Chromescent colours also have a striking appearance, but with a less extreme colour movement than the Chromactives. A unique groundcoat of coloured undercoat between the primer and the final colour coat gives great depth to the colour and an impression of different colour layers. Three Chromescent colours have been selected for Monogram - Mirage, Gulf Stream and Glacier.


Monogram Super Metallics and Micas

A range of exclusive metallic paints that use silver and coloured aluminium flakes to provide a sparkly effect, with the size of the flake and its particular coating varying from colour to colour to give the desired effect.


Micatallics and pearlescents are based on mica pigments in combination with a small amount of aluminium flake. These are usually finer and their particular chemical structure provides more flexibility in achieving a particular look.


Some micas have more colour-range ‘travel’ than others owing to the structure of the pigment, so it is possible to use the term pearlescent to describe a particularly dramatic mica. The Monogram mica – Black Olive – is pearlescent and demonstrates this emphatic colour movement.


ChromaFlair® is a registered trademark of Flex Products, Inc.




Monogram Chromactive

Spectre - a lighter alternative to Typhoon with lilac, blue and grey travel

Typhoon - a dramatic blue with green/purple travel – used on MG ZT XPower


Monogram Chromescent

Glacier - practically a pearlescent white with silver facets

Mirage - pearlescent silver with gold layers and a cool pale blue aspect

Gulf Stream - ‘Magic Green’, that flips from pearlescent olive to grey-blue


Monogram Super Metallics

Celestial sm - a bright light blue

Chatsworth sm - an elegant ‘antique’ bronze-green

Lagoon sm - a bold turquoise

Nocturne sm - a greyed off mid-dark blue

Sunspot sm - a warm pearlescent yellow with deep ochre and light citrus effects


Monogram Micatallics

Jubilee mi - a bronze gold

Orange Grove mi - an intense orange

Saffron mi - a shimmering coppery-gold

Bacchus mi - a rich iridescent wine red

Biomorphic mi - a strong mid green

Chagall mi - a strong mid blue

Garnet mi - a rich glowing red

Nightshade mi - a lustrous black with blue highlights

Spice mi - a rich deep brown


Monogram Super Pearlescents

Black Olive sp - a luxuriant dark green with movement to black


Key: sm = super metallic, mi = micatallic, sp = super pearlescent


Monogram colours are only available as a special order, and command an extra price charge to cover the special facilities and materials required, set according to the technology of the paint constitution.


Paint Option

UK Retail Prices

Rover 75


Rover 45 / Rover 25



Monogram paints
















Other paint options









Rover colour on MG








Rover 25 Rover 45 Rover 75/Tourer



20 Unique Exterior Colours ü ü ü ü

Personal Line Leather Trim ü ü ü ü

Coloured Alcantara Seats - - ZT/ZT-T -

Coloured fascia inserts MG ZR MG ZS ZT/ZT-T -

Wood fascia inserts Rover 25 Rover 45 ü ü


There is now a far greater choice of interiors on Rover and MG models.


Personal Line leather trim, as currently offered on Rover 45 and 75, is being made available on the Rover 25.


A wood or coloured fascia is now available to MG ZT/ZT-T customers. The choices are Royal Blue, Copperleaf Red, Trophy Yellow, British Racing Green or Burr Walnut.

On MG TF, ZT and ZT-T, Alcantara seats are offered in a range of complementary colours. Gunsmoke will continue to be offered alongside four new colourways: Blue, Red, Green and Black.




Rover 25 Rover 45 Rover 75/Tourer



DVD Player ü ü ü -

Business Pack - - ü -

Towbar ü ü ü -

Windstop - - - ü

Alloy Wheels ü ü ü -


MG Rover is extending the range of factory fitted options to support the market trend towards greater personalisation.


A top-specification DVD player with roof mounted screen installation has been developed for Rover 75 or MG ZT customers. For Rover 25 and 45, a portable DVD player will soon be available.


A detachable towbar is to be made available across all models except MG TF. This will include the electrics pack.


On MG TF, the windstop, a popular accessory, can now be specified as a factory option.

Issued by MG Rover Group Corporate Communications

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